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Give a clear, sassy message of who is in charge right at the front door with this fun doormat. It is constructed from the best quality coir and printed with water-based colors. Coir is the natural fiber extracted from the husk of Coconuts, is relatively waterproof, has superior scrubbing power and is resistant to the elements. The vinyl backing provides reinforcement and prevents the doormat from skidding. With a coir doormat from Imports Decor, you can feel confident dirt and debris will be left at the front door and not in your home. Avoid direct sunlight and heavy rain/snow to preserve the longevity of the vibrant colors in the coir mats. Shake doormat occasionally to remove excess dirt and loose fibers.